Ysleta ISD’s Communications & Marketing Department captured 23 national awards this summer from the widely respected National School Public Relations Association (NSPRA) for outstanding, strategic work in all aspects of school public relations, communication, marketing, and engagement.
The district not only earned 22 Publication and Digital Media awards for exemplary graphic design, photos, social media, writing, marketing and other work in 2025-26, but also won a coveted Golden Achievement Award for its “Must #BePresent To Win!” attendance campaign.
NSPRA officials said more than 24,000 entries were submitted in this year’s awards competition – of those, only about 2,000 entries nationwide were selected for recognition, including Ysleta ISD’s submissions.
Within the Publication and Digital Media Awards, three categories of recognitions are given – the highest is the Award of Excellence, followed by the Award of Merit, and Honorable Mention. Ysleta ISD secured seven Awards of Excellence, nine Awards of Merit, and six Honorable Mentions.
Awards of Excellence (7)
Special Purpose Publication
• Vision 2030 Strategic Action Plan Poster
Branding/Image Package
• Branding YISD: Excellence By Design
• Branding YISD: The City’s Highest-Rated District
• Branding YISD: Pre-K & General Enrollment
News Release
• Superintendent Annual Evaluation
• Ysleta ISD Cuts Property Tax Rate
Photo
• Classroom Play at Scotsdale ES
Awards of Merit (9)
News Release
• Ysleta ISD is #1 School District in City
Video (in-house)
• 2025-26 Ysleta ISD Convocation
• Top of the Class: YISD Rated #1 in City
Social Media
• Class of 2025 Rewind: Social Media
• Hanks HS: Handcrafted Hope, Warmth
Marketing Materials
• YISD Girls Flag Football Website Banner
Special Purpose Publication
• YISD Vision 2030 Strategic Action Plan
Photo
• #BePresent in Class, Ready to Learn
• Caring & Collaborative Classrooms
Honorable Mentions (6)
Photo
• Campus Laughter with the Superintendent
• Capturing a Grand Graduation Moment
• Hanks HS Mariachi
Social Media
• Go Grads Go! 2025 Stories
Podcast
• Solve for X: Our State Champions podcast
Video
• Celebrating Arbor Day at Ysleta ISD
Ysleta ISD’s work was featured and honored at the 2026 NSPRA National Seminar in July. For more information and links to award-winning materials, visit https://www.nspra.org/Awards/Award-Winners.

